In July I was chatting with a lovely client. She was new to the neighborhood and asked how long my store has been here.
Twenty years. Saying it aloud was a surprise, and even more curious was that it happened to be exactly 20 years ago that I had opened, on July 5 1997. It was a hot day and I had not done any advertising – simply opened the door and hoped for the best. I was 6 months pregnant, and like becoming a parent, opening the store was a complete leap of faith.
So here I am at the same location, yet in a very different neighborhood. In 1997, Pleasure Point was anything but a destination. I used to have to explain to people where I was located, or draw a map. Now there are two hotels within walking distance, and multiple indie retailers and local foodie venues. Pleasure Point has found its soul.
None of this would have been possible without the wonderful people who keep coming back, some of whom have been not only clients but have also become friends. There’s a certain personality that digs the quirky/modern/bohemian/vintage vibe of my little shop on the corner, the ones who seek out the weird and wonderful, the ones who would rather not blend in. That’s my tribe. I couldn’t have done this without you.